Coachella, a music festival on the West Coast, where many of the attendees are celebrities, is almost the equivalent of watching celebrities arriving on the red carpet for the Oscars. SWOT Analysis Template of Google, Alphabet. SWOT Analysis Strengths-International fan base, and a passionate, unique edm culture is closely associated with the festival … This is a SWOT analysis for Google, the number one search engine created by Alphabet. It hosts over 100 artists attracting more than 90,000 people each year. 10 Stages Source: Bowdin, et al., 2011 Rival festivals Alcohol and drugs Market leaders Integrated communication USP - Event objectives Budget HISTORY Competitor Analysis Advertising Expensive marketing tool Universal Music Group - SWOT, PEST, Porter Analysis 1. Inc. We are the world’s leading music company. Celebrities spotted each year generate a lot of publicity for this event. SWOT Analysis of Events. Introduction Glastonbury festival Of Contemporary Performing Art is one of the most known music festivals in the world. It is commonly used to assess a business or proposition but has many other practical applications. 1 comment: Anonymous 13 December 2010 at 19:42. https://studylib.net/doc/8081928/coachella-swot-analysis-research-report In everything we do, we are committed to artistry, innovation and entrepreneurship…” – This analysis relates to the strategic orientation of public, private and not‐for‐profit festivals and the adoption of stakeholder, financial, marketing and management strategies that enable them to achieve their organisational objectives. An analysis of the state of jazz festivals specifically is beyond the scope of this SWOT, but a list of current jazz festivals may be found below. For instance: There’s a huge LGBTQ population in your city, but no specifically LGBTQ-focused festival — yours would be the first. Useful SWOT analysis thanks. SWOT analysis is a method of analyzing strengths, weaknesses, opportunities and threats, and is a strategic planning tool used in business to identify and develop competitive advantage. The festival it self takes part in worthy farm which is a dairy farm during the year; is in the region of Somerset which is situated in southwest England. Peer to peer sharing of live music event recordings Fragmented festival scene with ‘nicher’ and ‘lifestyle’ festival brands appealing to less-mainstream demographics Posted by Marketing Communication & Branding at 19:52. SWOT Analysis for Events in Hamilton (Draft) In order to help set a formal direction for the Events Strategy, Tourism and Culture ... including “Festival of the Year” (Hamilton Music Awards, 2013) and “Best Festival” (Tourism Hamilton, 2009 & 2010). As the most popular search engine in the world, there are opportunities in the market and a competition to deal with while maintaining the business. In summary, the following SWOT specifically focuses on the jazz sector from the perspective of a jazz musician within it and the types of activities they regularly engage with. Glastonbury Festival Swot Analysis. T E A M 3 2. v i s i o n “We are UMG, the Universal Music Group. SWOT Analysis The Coachella Valley Music and Arts Festival is an annual music and arts festival held at the Empire Polo Club in Indio, California. The “opportunities” part of a SWOT analysis looks at factors in the community or market that could positively impact your event. Importance of evaluation Type of measurements How have we done it? Edm culture is closely associated with the festival … Glastonbury festival SWOT Analysis Strengths-International fan,. Over 100 artists attracting more than 90,000 people each year generate a lot publicity! T E a M 3 2. v i s i o n “ we are UMG the. That could positively impact your event fan base, and a passionate, unique edm culture is closely with! 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